Key performance indicators (KPIs) help you evaluate the effectiveness of your AI sales agent. Common metrics include lead response time, conversion rates, average order value, and customer satisfaction scores. Another crucial KPI: how well the AI agent improves human sales efficiency by filtering out unqualified leads.
By monitoring these KPIs, you can identify areas where the agent excels and where it might need additional training or resources. Over time, these insights help you refine your approach, ensuring continuous improvement and a healthy return on investment.